Assist in the formulation of strategies to build a lasting digital connection and capacity building of our existing team and produce result-oriented progress.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.)
Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels and forums etc.
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
Acquire insight in online marketing trends and keep strategies up-to-date.
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C and B2B social media, Google Adwords and email campaigns and SEO/SEM
Considerable knowledge of web analytics tools and modern techniques (e.g. Google Analytics)